Saudi Arabia Luxury Watch Market Overview
Market Size in 2024: USD 270.1 Million
Market Size in 2033: USD 342.7 Million
Market Growth Rate 2025-2033: 2.68%
According to IMARC Group's latest research publication, "Saudi Arabia Luxury Watch Market Size, Share, Trends and Forecast by Type, End User, Distribution Channel, and Region, 2025-2033", The Saudi Arabia luxury watch market size reached USD 270.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 342.7 Million by 2033, exhibiting a growth rate (CAGR) of 2.68% during 2025-2033.
Growth Factors in the Saudi Arabia Luxury Watch Market
The surge in affluent consumers, especially among the younger population in Saudi Arabia, is rapidly fueling the demand for luxury watches. With disposable personal incomes rising, more people can afford to view high-end timepieces as not just practical accessories, but also as markers of personal success and status. The Northern and Central regions, particularly Riyadh, are home to a high concentration of wealthy individuals who favor watches from top Swiss brands like Rolex, Audemars Piguet, and Cartier. These watches often serve as status symbols and gifts for milestones, driving consistent demand. As lifestyle expectations evolve, luxury watches have become deeply embedded within Saudi culture, with younger generations showing growing interest in both collecting and gifting exclusive, limited-edition models.
Saudi Arabia's Vision 2030, which aims to diversify the economy and enhance the lifestyle of its citizens, is a cornerstone for the luxury watch industry’s growth. The government’s heavy investments in retail infrastructure—luxury malls, flagship boutiques, and dedicated watch exhibitions—have made global luxury brands more accessible than ever. Major events in cities like Riyadh and Jeddah draw not only local buyers but also affluent international tourists. The Ministry of Culture’s Fashion Commission has helped put a spotlight on luxury goods, fostering local talent and international collaborations. As a result, watchmakers are investing in unique, immersive retail experiences—limited-edition store launches, high-profile events, and personalized services—that make purchasing a watch a memorable occasion.
The younger, tech-savvy demographic in Saudi Arabia, with 63% of the population under 30, is reshaping the luxury watch market through digital engagement. Social media has become the top channel for discovering new products—81% of Gen Z and Millennial consumers prefer it over traditional media—while online boutiques and virtual try-on experiences have revolutionized how luxury watches are marketed and sold. E-commerce platforms have allowed international and boutique brands alike to reach broader audiences, providing detailed product stories and exclusive online offers. The convenience of browsing, comparing, and purchasing luxury watches online, paired with digital influencer campaigns, is providing a powerful boost to demand among a younger, aspirational audience that values brand storytelling and innovation just as much as prestige.
Key Trends in the Saudi Arabia Luxury Watch Market
A strong appetite for exclusivity is fueling demand for bespoke and limited-edition luxury watches in Saudi Arabia. Discerning consumers increasingly seek unique pieces that reflect individuality and status—whether through brand collaborations, one-off dials, or precious materials. Watchmakers respond by launching Middle East-exclusive collections, timepieces in rare finishes, or models tied to regional cultural events. These collections often sell out quickly, as collectors and enthusiasts prize rarity just as much as brand heritage. The trend extends beyond individual ownership; luxury watches remain the go-to gift for weddings, graduations, and career milestones, making such releases highly anticipated and underscoring the region’s love for personal expression through horology.
Omnichannel retail is transforming how Saudi consumers engage with luxury watch brands. Brands are investing in seamless online experiences—virtual showrooms, AR try-on tools, and premium delivery options—meeting customers where they spend most of their time. Local and regional brands leverage social media not only for marketing but for direct sales and real-time customer support, while international labels open dedicated online boutiques for Saudi shoppers. E-commerce makes up a significant share of high-end watch purchases, especially among younger buyers and those in secondary cities. This digital-first strategy aligns with Saudi Arabia’s advanced connectivity rates, making it easier for people to discover, research, and purchase luxury watches from anywhere in the country.
Sustainability is becoming an essential consideration in the luxury watch market as consumers grow more environmentally and socially conscious. Top brands are increasingly adopting green materials like recycled metals and offering transparency around supply chains. Initiatives such as biodegradable packaging and carbon-neutral shipping appeal to the values of new-generation buyers. Retailers and brands highlight ethical sourcing and production processes in their marketing, which resonates well in a region eager to align luxury purchases with global sustainability trends. For the Saudi market, these initiatives not only support brand differentiation, but also foster long-term loyalty among buyers who value both innovation and responsibility in luxury goods.
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Saudi Arabia Luxury Watch Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
End User Insights:
Distribution Channel Insights:
Regional Insights:
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Future Outlook
Looking forward, Saudi Arabia's luxury watch industry is set to continue its growth, fueled by ongoing economic reforms, a vibrant youth culture, and evolving retail strategies that merge tradition with digital innovation. The market will see a greater influx of international brands and exclusive launches, with experiential retail and personalized services taking center stage. As Vision 2030 creates a diversified, experience-driven lifestyle and attracts high-spending global tourists, demand for luxury timepieces will remain robust. Meanwhile, increasing digital adoption and a growing emphasis on sustainability will shape how brands connect with new generations of collectors and connoisseurs. With its blend of affluence, prestige, and modern aspiration, Saudi Arabia is quickly becoming a global hotspot for luxury watches, offering rich prospects for both established brands and bold new entrants.
Research Methodology:
The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.
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